Here we are. In fact, tomorrow, with Opera Wine, the Verona fair officially begins. Four days that feel like being on a rollercoaster: tastings, meetings, handshakes, friends you haven’t seen in a while… and then more glasses of wine, new releases, conferences, and the after-hours events, always full of surprises.
For me, this marks my twenty-fifth participation (excluding 2020 for obvious “Covid-related” reasons), and I have a strange feeling. A mix between someone who, on one hand, is starting to feel the weight of the years, the growing appeal of remote work comfort, the instinct to avoid the chaos; and on the other, the enthusiasm of a young guy, a passionate observer, a curious mind full of expectations.
Within this personal contrast comes the need to rationalize the event. Vinitaly remains one of the most important trade fairs in the world for our sector. An essential moment to understand the current landscape and future perspectives. A true barometer of trends.
Perhaps, more than ever, in a moment like the one we are living through, “listening” to Vinitaly can become a useful tool to understand what lies ahead.
We need to dive into this sea, to experience it firsthand—beyond our ongoing conversations about the need for change and the crisis in consumption—in order to fully grasp its nuances. There is undoubtedly a transformation underway—deep and significant—but it is just one of many transformations.
It’s up to us to have the willingness to understand it and put it into context, perhaps avoiding apocalyptic scenarios that serve no purpose, and instead focusing on the right reflections and, allow me to say, on actions as well. We talk a lot, but often act too little, hiding behind the idea of crisis. Let’s listen, evaluate, and act.
Let’s approach this upcoming fair as one great attentive ear, ready to gather voices. We represent added value, and that’s where we must start. Do we need to evolve, to change languages and ways of meeting? Or should we do all this while adding a touch of innovation and a dose of clear vision?
I believe my position is quite clear. So… enjoy Vinitaly, everyone.
Riccardo Gabriele
