58 editions, over 4,000 companies उपस्थित, and 90,000 attendees—more than one fifth of them from 135 countries. The numbers from the recently concluded Vinitaly are undeniably significant, confirming the strong interest this event generates among both industry professionals and enthusiasts.
Beyond the figures, however, there are broader reflections to be made—not only from experiencing the fair firsthand, as we did, but also by listening to the voices of the companies involved.
Our initial impressions are decidedly positive. A quiet Sunday morning had raised some concerns, but by the afternoon the flow of visitors was both strong and high-quality.
We had the opportunity to engage with many professionals—several of them actively seeking new discoveries, particularly from smaller regions—and they showed great interest in the numerous high-level educational events on offer.
The companies, for their part, reported excellent contacts. Of course, as many pointed out, these will need to translate into concrete economic results.
In the end, the widespread concern of “not seeing anyone” was clearly disproven by reality.
In essence, the wine world is reacting. It is in its nature, and it has the capacity to do so. A period of uncertainty inevitably brings concern, but what emerges from Verona is a sector with real strength—one that is not giving up. We will need to find increasing synergies and work to further improve wine culture (I strongly believe it should be taught in schools), but we are on the right track.
And, as a company director friend put it: “you have to be at Vinitaly.” So resist the temptation—paraphrasing Nanni Moretti—“am I more noticeable if I’m there, or if I’m not?”
Clearly, more if you’re there.
See you next year!
Riccardo Gabriele
