EU–India Agreement: what prospects?
From 150 percent to 20 percent over the course of 7–8 years. This is certainly significant news for several areas of the agri-food sector and therefore also...
Wine in the age of surplus: from volume to strategy
When demand slows, supply cannot keep moving on inertia. That is where “surplus” begins: not just wine sitting in cellars, but capital tied up, discounts becoming the...
It’s the press, darling! Reflections on the role of trade journalism
Are we still useful to society and to the world of wine? That’s the question that has been on my mind for some time now. Last year,...
Italian Wine 2026: Less Volume, More Value
2026 is shaping up to be a year of “competitive maturity” for Italian wine: less room for shortcuts and a greater need for clear, deliberate choices. After...
Bubbles and consolidation: the Mumm Napa case
Mumm Napa is changing hands. Pernod Ricard has signed a definitive agreement to transfer its U.S. sparkling wine business—Mumm Sparkling California, Mumm Napa and DVX—to Trinchero Family...
UNESCO and Italian Cooking: Not a Medal, a Living Grammar
When UNESCO inscribes “Italian cooking, between sustainability and biocultural diversity” on the Representative List of the Intangible Cultural Heritage of Humanity, it is not rewarding a national...
Wine package: Europe is not saving wine, it is redesigning it
The wine story of the week comes from Brussels: the Council and the European Parliament have reached an agreement on the new “wine package”, the set of...
When Europe Pays to Pull Up Vines: Wine Enters the Era of Planned Degrowth
In France, for wine, being good is no longer enough: first and foremost, there has to be less of it. With the new €130 million plan to...
The unstable normality in the wine world
This week’s headlines deliver a clear message to the sector: global winegrowing is entering a phase of “unstable normality.” The first OIV estimates for the 2025 vintage...
Open the Vineyard, Unlock the Gold: Data, People, and Profitability in Wine Tourism 2025
A quarter of a winery’s revenue no longer runs through the bottle but through the ticket: wine tourism has become a genuine business line, not a seasonal...
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